The goal was to increase awareness and consideration of Haig Club's limited-edition festive release as the must-gift whisky of the season through an engaging gifting experience. The team aimed to create a "WOW! Factor" design that captured the attention of the influencers and encouraged them to share their experiences on social media, leaving a lasting impression on consumers. The giftbox included an element to showcase Haig Club's hero seasonal serve, the Spiced Espresso Martini, highlighting the product's liquid credentials and versatility.

The gifting experience for Haig Club's limited-edition festive release had to strike the perfect balance between fun and festive while maintaining the brand's visual identity. The team carefully planned and executed a seamless integration of both elements to create a premium and unique gift during a season dominated by gifting. Working with their in-house drinks specialist, they developed a variation on the Spiced Espresso Martini serve that used high-quality ingredients that could withstand shipping and handling while still delivering an unparalleled taste experience. The gift boxes were sent to high-profile influencers across the spirits, fashion, and food industries, requiring each box to arrive in pristine condition with secure ingredients.

We created a bespoke gifting experience for Haig Club that incorporated their brand identity through clean lines and their bold blue color. To add a festive element, we used a classic gift box concept with four cascading sides that revealed an at-home cocktail kit when the recipient lifted the lid. The design also included a personalised message from the brand's partner and global icon, David Beckham, adding authenticity and allure to the product. This unique gifting experience successfully engaged influencers and received outstanding feedback from the client.