CÎROC BLUE STEEL WITH ZOOLANDER NO. 2
With CÎROC Vodka’s playful luxury brand credentials, the brand collaborated with Paramount Pictures’ anticipated sequel ‘Zoolander No. 2’, bringing cult-classic character Derek Zoolander back to cinema-screens.
In collaboration with the tongue-and-cheek film, CÎROC Vodka launched its ‘Blue Steel’ campaign, with a Limited Edition Bottle and POS for on-trade outlets. The campaign saw CÎROC Vodka establish itself as the luxury brand that isn’t afraid to have fun.
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